The challenge
Loop Fitness ran class schedules through one app and membership billing through another, with drop-in passes handled at the front desk. Members were confused about what they'd already paid for, and staff reconciled the two systems by hand every week.
What we built
We designed a bold, high-energy brand and site, then built a single booking engine that handles class reservations, recurring memberships, and single-class drop-ins in one cart — with automatic waitlists when classes fill up.
- Unified booking for classes, memberships, and drop-ins
- Automatic waitlists and cancellation notifications
- Instructor profile pages with class history
- New brand identity: logo, color system, and photography direction
0%
More classes booked online
0%
Membership growth, 90 days
0 wks
Concept to launch
The result
Class bookings, memberships, and drop-ins now run through one system, front-desk reconciliation time dropped to nearly zero, and the bold new brand identity has become part of the studio's in-person signage and merchandise.
"Fast, communicative, and the design is exactly the elevated feel we wanted. Our members noticed immediately."