About BlueLine
A small studio, built the way Chicago builds things.
Founded in 2026, BlueLine Web Studio designs and develops websites for Chicago businesses who want to look and perform like the biggest brand on the block — without losing what makes them them.
Our story
We started BlueLine because Chicago businesses deserved better than templates.
After years building sites inside big agencies, our founders started BlueLine to work directly with the kind of local businesses that get overlooked — coffee shops, dental practices, gyms, contractors — and give them the same caliber of design and engineering that national brands get.
We're a small team by choice — just the two co-founders. Every project gets senior attention from strategy through launch, and every client can call us directly.
What we believe
The values behind every project.
Plain-English communication
No jargon, no black boxes. You'll always know what we're doing and why.
Built to last, not just to launch
Clean code and thoughtful design decisions that hold up as your business grows.
Small team, senior work
You work directly with the people building your site — not a rotating account team.
Chicago-first, but not Chicago-only
We know this city's business landscape, and we bring that context to every project.
The team